Film posters

DO NOW                                                                                                             Thursday 2nd June 2025 

1. warner brothers pictures
2. disney 
3. eon productions
4. universal pictures
5. amazon  

research film industry posters- 

What are the big 5 major Hollywood studios ? Walt Disney Pictures, Warner Bros. Pictures, Paramount Pictures, Universal Pictures and Columbia Pictures

what is the main aim of a film marketing campaign ? connect to the audiences, get them excited, buy a ticket, guarantee the success of your film

what marketing techniques are often used ? 

• Social media marketing
• Trailers
• Influencer marketing
• Posters
• Audience
• Influencer partnerships
• Press release
• Behind-the-scenes content
• Film websites or blogs

what information does a film poster need to convey? the movie title, tagline, and release date

whats the difference between a teaser poster and a theatrical poster? It will contain more information than the teaser will with the lead and supporting actors' names, release date, and production company details

name a movie franchise-  fast and furious 

No time to die film poster- simple annotations 

The no time to die movie poster shows us the clear action that can be seen within the film. this can be seen as a couple of the characters in the poster are holding weapons, this can connote danger violence and action. As seen in the poster Daniel Craig is the main character (James Bond), we can tell this as he is not only the largest character but he is also seen in the centre oof the poster. 

DO NOW.                                                                                                            Thursday 12th June 2025 

1. a large company that owns other companies 
2. the merging of 2 medias  
3. 2 brands working together to benefit each other 
4. personal identity, information, entertainment, social interaction
5. teaser 

Film Posters 

LO/ to analyse the film poster set texts effectively. 

One word to describe James bond as a character

• mysterious 
• serious 
• sophisticated
• sharp  

Context- 

no time to die was produced by EON productions, it was then distributed by Universal and now it can be streamed from home on amazon. 

Case study- James Bond 007 film poster

main image

• James Bond
• Male 
• Biggest images signifying that he is the main character 
• 3 males 3 females- equal number suggesting that its a film of equal gender- however the females are much smaller than the male characters. 
• image of the characters tat have been picked as the most important 

Credit Block 

• production and distribution companies
• no actor names as the characters name is bigger than the actor, people should also have prior knowledge that Daniel is the previous actor. 

mise en scene

• all of the characters have serious faces, suggesting that they are professional and that the film is not a funny comedy film but a film with a serious narrative. 
• the costume is professional and mature which could suggest that the audience is older, making the film with in with the genre and the audience.
• The settings show a rural mountain but also a city and a flaming car, this could suggest that the film has an action genre and the different locations can connote that the film will be exiting and take place in several different places. 

release date 

• changed because of covid 
• prospered 
• the film was meant to be released April second but ended up not being released till the 30th September 2021, it was held back this long because of the lockdowns preventing everyone to go out and watch the film. 

Logo 

• 007 is the logo as this is the name of James Bond
• The audience (using their prior knowledge) know who 007 is  
• the logo is positioned in the very top centre of the film poster, this is to represent the importance of the three digit logo. 

Genre 

• action 
• this can be sen through the guns that are behind held by the characters
• we can also see a flaming car, that indicates a car chase which is a typical part of the action genre in films
• we can also see a motorbike also indicting towards a car chase. 

The colour palette

• contrasting the warm and cool colours which can indicate the mood of the film and characters
• from the colour we can connote sadness, which links into the emotions that are high during this film
• the red and oranges at the bottom of the film poster represent the flames, drama and action that can be seen throughout the whole film. 

typography 

• futuristic
• shows that bond is still modern despite the age of the franchise.  
• we can see that the new film poster is more futuristic when we compare to the older 007 posters. 

Representation

• In no time to die their is a mainly white male dominant cast, which is a typical stereotype in Hollywood, however Nomi is casted as the new 007 while James was on retirement. This challenges stereotypes as she is a different race to the rest of the cast and she is confident and powerful, having a good representation of women and black people. 
• The majority of the villains in no time to die are often from a different country, this is so that it demonises other countries that are not Britain. 
• The lighting on James Bond allows us to clearly see his wrinkles which is an indication to his old age, this challenges stereotypes as he is of an older age now and still taking part in dangerous activities.  

key facts 

inter textual- refers to another media

Character types 

the hero- James Bond

The villain- Safin

The helper- Nomi

The princess- Madeleine 

DO NOW.                                                                                                Thursday 19th June 2025 

1. intertextuality is the relationships between texts 
2. narrative is the storyline 
3. mise en scene is the arrangement of sets or characters 
4. The way that text is laid out or displayed
5. A style or category that music, film and other media forms follow, type of film 

Film poster and representations 

lo/ to analyse the film poster for key representations 

Typical characteristics of a male spy hero

• big muscles 
• smart 
• active 
• very serious 
• formal style 

Exam style question 

Within this James Bond film poster we can see through the mise-en-scene of their costumes that this film is most likely going to be a serious spy thriller. This is clear as James Bond, who is the main character, is dressed in sophisticated clothing highlighting his sensibility and maturity as a character. This could show the audience that this is a spy thriller a most stereotypes for male heros in spy films are presented as smart and sophisticated men. However the action part of this film is highlighted through the costumes of the other characters, as these characters are all wearing much more practical clothing. Such as  Nomi who is wearing practical gear with a big gun making ti look like she is ready for a fight, or Paloma who is wearing a dress but is holding a gun.   

Representative context

• James bond was highly sexist and treated women like objects 
• Hollywoods representation of different races and ethnicities has changed over the years after the black lives matter campaign, a great representative of people of a different race is Nomi in the no time to die film. 
• Not only has the way women are treated in the Bond films gotten better, but the way that they are presented has also evolved as female characters are much stronger and less objectified now. 
• Lashana Lynch who plays Nomi in no time to die, experienced bad racism after she was reported to be playing the new 007. This is due to the fact that she is not only a black person but she is also female, this shows that as a society we have not fully moved on. 
• there are less guns on this posters showing that violence is not always the best. 

Gender- 3 men 3 women however the men are bigger images on the poster, suggesting that they are more important. The women in this film are presented as strong independent. They are also seen to have determine facial expressions and are holding guns showing their power and control. 

Ethnicity- The film poster contains dominantly white characters, showing an unfair and unequal representation. However we do have a positive representation of different ethnicities through the characterisation of Nomi who is a black Jamaican women who is confident and proud. 

Age- James Bond is the oldest character on this film poster, but he is also the most important character as he is larger, he is representing older people as strong wise and in control. The other characters are all middle age, showing that the film is not stereotyping actions films as just having young fit characters.

Sexuality- Paloma is the only character highlighting sexuality as she is wearing a highly revealing dress that shows off her body. 

DO NOW                                                                                                            Thursday 26th June 2025 

1. important and strong 
2. confident and beautiful
3. strong and proud 
4. wise
5. the theory that covered the character types is called propp

MWTGG Film poster and media language analysis 

LO/ To analyse the film poster for key elements of media language 

• released in 1974
• based on the book by Ian flemings 
• the film had a $9 million budget and made $97 million 
• the front cover isn't an image but is an illustration  
• 1973 there was an energy crisis that is referred to in the poster with the power plant in the bottom

1. They have used a montage of  around 10+ images so that they can show as many elements of the film as possible to tease at the audience
2. the gun connotes power and violence but also protection which is in front of his face showing its importance.His suit represents formality and seriousness, his facial expressions show a clear confidence as he addresses the audience. 
3. the car scene is a typical genre convention for an action film. The bomb and explosion in the bottom left also symbolises danger and action. 
4. in terms of the golden gun we can see that is in aim to kill James Bond, suggesting that the person holding the golden gun is evil. 

Propp theory

villain- person holding the gun 

hero- James Bond

princess- the 2 women dressed in bikinis 

helper- not seen 

dispatcher - not seen