C1 Magazines
Tuesday 24th September 2024
DO NOW
- Representation is how someone or something is portrayed in media.
- when considering representation the first thing i think of is whether it is positive or negative.
- stereotype is when someone or something can be judged on certain characteristics without being known personally .eg. teenagers are lazy.
- there are 2 exams in media
- theoretical framework...media language, industries, representations, contexts, audience
Stereotype
A stereotype is a generalised representation of a person, place or thing. They are often limited and often offensive or used for comedy.
examples of stereotypes...
private school boy- posh, rich, polite but also think that they are smarter than others.
football player- sporty, young, male.
nurse- female, kind, caring
grandmother- older, slow, caring
teenager- lazy, messy, rude
mechanics- male, take advantage
teacher- boring, confident, talks a lot
Cornish man- strong accent, dirty, pasty lover
In the trailer the teachers are represented as...
- fun
- short tempered
- caring
- trying to help
- being supportive
- telling students to tuck your shirt in
In the trailer the students are represented as...
- trouble
- annoying
- students and teachers hugging like mates
- short tempered
- silly behaviour
- diverse
- kids saying i love you to the teacher
Representations in magazines
Masthead- the big main title of the magazine cover, usually shown at the top of the page.
cover lines- the cover lines are small blocks of writing that give hints to what is in the magazine
main image- the image shown in the centre of the magazine cover usually based on the topic of the magazine, it is always the biggest image.
main cover line- The main topic of the magazine, often linked in with main image.
puff- this is like a sticker that is often shown in the corners of the magazine it is usually used as a form of promotion.
colour palette- the main colours show on magazine cover.
direct address- addressing the audiences through quotes, talking to the reader by using the words you and your. this can be used in visual by eye contact.
star vehicle- the start used to bring more audience to read.
DO NOW Tuesday 1st October 2024
- The masthead is the main title of the magazine cover, usually at the top of the page.
- cover lines
- the puff is like a sicker that often is used for promotion
- whether it is positive or negative
- stereotypes
carrie underwood covers
cover 1- bright, sweet, pretty
cover 2- confident, strong, powerful
cover 3- comfortable, happy, proud
In this magazine cover she is presented as a happy women, she is shown to be proud of her house and her pet but also of herself. she looks lively and full of joy.
The differences between this two covers are...- David Beckham is show to be powerful and almost greedy with strength, however carrie underwood is show as a sweet and innocent women.
- Davids poster is seen as very dark and smart
- Carries poster is a lot brighter and lively with a hint of fun.
- There are a few stereotypes represented in these posters as well, such as the fact that David is seen with tattoos all over his hand, which is seen as manly but carrie has none.
- the have very different camera shots, carrie is fully body David is a close up.
- genre is very alike but they have very different audience
In David Beckhams magazine cover the men of the world are being represented as strong powerful human beings. in the close up shot it allows us to see the tattoo on his hand which often represents someone dangerous or trouble. when representing a man all you need is the face however with the women often have there full bodies on show. In Carrie Underwoods magazine cover the women are presented as sweet, innocent and colourful. Carrie is also seen with a lot less clothing on and it is also a full body shot. the cover reflects on the fact that women are obsessed with the way they look and how they are seen by men.
DO NOW Thursday 8th October 2024
- Big, bold and colourful
- direct address is when is when you address the reader by using words like you or their name.
- a puff
- blue
- objectification is when you treat someones status as an object or or thing
Representation Task
Tuesday 12 November 2024
Circulation- the number of how many copies of publication is sent out.
Advertising revenue- the money made from advertising in media.
Cover price- the standard price of something
Subscription model- when users pay for access to things such as music, the news and videos
Multi-platform- when something is spread across multiple entertainment channels
Readership- an rough guess of how many readers a piece of publication has
Ideology- the idea behind a media product.
Brand identity- the tools ad assets to support a brand by making an image for the brand
Target audience- the audience you aim for your product to reach.
GQ
When was the magazine launched- 1931
What was the genre/ target audience- male fashion
Has it Changed- yes it has developed over the year as it needs to keep up with the modern styles and way of life.
Who publishes GQ- Conde Nast and Advance Publications
Print or multi-platforms?- it is a multi-platform as it can be a print and accessed online.
Average readership and circulation- 89072 in 2021 men and women
who is the target audience- male fashion ( ABC1 men aged between 20 and 44)
tagline- look sharp, live smart
ideology- the magazine for men with an IQ
types of topics covered- mens fashion and culture
style- the world wide flagship of mens fashion
VOGUE
when was the magazine launched- 1892
original audience was the upper class people.
what was the original genre- pop
has it changed over the years- vogue has modernised its self over the years and was one of the first magazine brands to be printed in colour.
who published vogue- Condé Nast
print only or multi-platform- multi-platform
total circulation is- 120,845
relationship- 2.7 million individuals
target audience- fashion idols
tag line- before its in fashion its in vogue
ideologies- representing a sophisticated lifestyle
case study #1 Raheem sterling GQ
lo- to explore the context and layout design for GQ magazine.
how does GQ target its audience-
GQ's audience consists mainly of the male population. The GQ magazine covers often reflect men as powerful and confident showing that they are the superiors of this world.
how are the women represented-
the women in vogue magazines usually have very little clothing and are shown as objects.
Raheem Sterling 5 facts
- born in jamaca
- born1994
- football player
- currently playing for arsenal
- has played for Liverpool, man city, arsenal, England.
DO NOW Tuesday 19th November 2024
- Conde Nast
- ABC1- educated, wealthy and professional audience
- 20-45
- masthead
- the main group of colours in a selected piece of media
media language
- cover star
- masthead
- cover lines
- anchorage text, text used to clarify the meaning
- lexis- words used and why
- typography- how the words look and why
- brand identity
- image
- colour palette
Typography
Liam Gallagher GQ magazine cover
Masthead is sans serif font which makes it more block capital, meaning it is more manly, and modern.
on the front of the cover there are many different cover lines, the fonts for them change between serif and sans serif this suggests that the magazine could consist of many different topics.The colour palette, the magazine cover has taken the colours from Liam Gallaghers image. The main 3 colours are beige, black and white. The colours could represent that the magazine cover is for a more sophisticated magazine. The colours do not fit in with stereotypical colours for the mail gender as the mutual colour palette is beige. what could be said though is that the magazine cover is more his skin colour which could discriminate against people of colour. For the layout pattern follows conventions as the cover lines are placed around the image making sure to not cover the main focus of the paper. although this may not be a z or l shape pattern, it still follows the conventions of media magazines. The image of the magazine cover is a medium close up shot, this allows us to focus on the facial expressions of the singer. We struggle to see the facial expressions as he is wearing sun glasses which covers his eyes. this means that we can not see the direct address, although we can see which direction he is facing. Liam Gallagher however is presented as strong, powerful and in control due to the wardrobe they have selected for him. the cover consists of big cover lines such as the 99 ways to look cool this autumn, this causes a more dramatic effect on the cover lines.
DO NOW Tuesday 26th November 2024
- the words that are seen with an image to show the purpose of an image
- how the words look and what this means
- cover lines
- san serif
- medium close up
case study Raheem Sterling
- born- in Jamaica
- famous footballer
- left Liverpool in 2015 for 49 million
- he made his daube was at 15 for Liverpool
- he has been playing the highest level of football since he age of 17
- in 2016 he was the most expensive player in England
- in December 2018 while playing against Chelsea he experienced racism from the crowd
In 2018 after moving to man city Raheem Sterling soon experience racism from the crowd during a match against Chelsea, he was only 23 years old when he experienced these harsh words from the crowd. After this event Sterling released a statement highlighting all the racism in the football world. he expressed the fact that the racial comments are not only at the stadium but also all across the media and he also states that the media helps encourage this behaviour from the fans. Raheem Sterling has had a huge part in the act against black discrimination in football, he is shown on the GQ cover to represent how far he has come in his fight for equality in football. many players around the world idolise him for standing up for such a huge issue that is world wide.
The cover of this poster uses the san serif font which is bold, they are using the colour of a deep dark gold which could connote to wealth but the colour also contrasts well with the black wigs and outfit they have given Sterling. we can see that the image is of the famous football player Raheem Sterling, he is a black football player who experienced racial harassment through the crowds of his games and the media. in early 2019 he stood up against the racial comments and addressed the world wide issue, for many people he can be seen as an idol. this links in with the main cover line of the text, where he is being called the guardian angel, this is in a serif font which can be seen as angelic and kind which is what the cover wants to reflect onto black people in the world. the wings make his look like a black angle which is showing his as the protector of black people across the world. the cover lines of the magazine are all very dramatic lines such as 'a living nightmare' it also says that 'Raheem Sterling saved football from its self' these are very dramatic expressions which will attract the audience.
z shape layout which is a typical pattern for magazine.
DO NOW Tuesday 3rd November 2024
- Raheem sterling is a football player who plays on the wings
- what the writing looks like and why
- racist comments in the football world
- serif
- anchorage
DO NOW Tuesday 10th December 2024
- tells the readers what topics are in the magazine
- to attract the reader
- racism in football
- looking up at the person they wish to photograph
- repeating things in the media till it becomes accepted the way in which something is usually done
assessment improvement
the main image shows a low angle shot, which makes him look powerful and strong, of sterling standing in a confident stance, with a large pair of black wings. The wings could represent the angelic human being he is and how the black wings make him look like the black angel who protects those of different race. He is looking down at the camera, with a serious face. The act of looking into the camera signifies the direct address towards the audience. However the serious face could connote the serious emotion he feels towards football and the racism that is not acceptable during matches. The powerful stance links into the common theme of GQ magazines as most of their magazines focus on the male dominated parts of the world, highlighting the power of men and what they believe in, such as sterling and his football.
The magazine cover follows the typical z-shape convention in magazine covers. the patterned starts with the san serif font of the GQ mast head in the top left hand corner of the magazine cover. This patterned is a very common convention in magazines as it is the path that our eyes follow as we look at a piece of writing, this will help attract the reader. The target audience for GQ is the ABC1 audience that targets the educated, wealthy and professional men who are of the age between 20-45. therefore they have used a san-serif font to make the magazine more masculin. Another magazine convention is the variety of colour that is seen across the magazine covers, for this GQ magazine they have chosen to use a variety of colours such as; white, black, gold and bits of orange. For the colour of the mast head they have chosen to make it the colour gold, this could link into the biblical connotations that are seen with the wings on the front cover as gold is seen as a religious colour. However the use of the colour black and white not only contrast well but they can also relate to the main topic of thee magazine, which is the way that black people are treated by the white people across the world. using this colour scheme it allows the whole magazine cover to link together.
DO NOW Tuesday 17th December 2024
- shows, suggests, alludes to
- angels
- ABC1- educated, wealthy and professional audience, 20-45 year old men
- to show the readers what the magazine is about and grab their attention
- the way something is usually done in media
Gender
For gender the cover clearly is representing men to be confident and powerful. the way that they have positioned Sterling alludes to the the power that men have in the world. they have taken a low angle shot making it look like he is big and strong, they have also shown that he has no top on allowing us to see that he is also physically strong and confident with his body. the jewellery that is seen on the main image can connote that men are successful and wealthy.
Ethnicity
We can see that the magazine cover is challenging typical stereotypes of the black ethnicity first of all by having a black man on the front cover as the main image. The majority of the black population is often seen as trouble or often criminalised. The cover is challenging this by showing that Sterling is successful by making his own way and that he is proud of what he stands for, where he comes from and what he has achieved by being himself.
DO NOW Tuesday 7th January 2025
- pop/ fashion/ lifestyle
- ABC1 females aged 20-44
- Condé Nast
- tells the readers what topics are in the magazine to grab their attention
- attractive, celebrity, slim, model, young,
Vogue magazine case study #2
in the past vogue didn't include different ethnicities on their covers. However in the more recent covers show that they are more willing to show off the different genders and different ethnicities. The covers reflect that we should be proud of hose who are of different genders, race, ext.
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