C1 Advertising

                              Advertising

DO NOW.                                                                                                     Tuesday 25th February 2025  

1. 2
2. 70%
3. 45%  40%
4. the main purpose is to make money 

what is advertising ?

The main aim of advertising is to bring a product to its audiences attention. 

additional aims 

• raise awareness
• inform or educate
• persuade audiences 
• create a unique selling point (something different to everything else) 

 

The main aim of advertising is to attract the audience to the product by bringing it to their attention. An alternative aim would be to also educate or persuade the audience to do something. there are different types of advertising, commercial and non commercial. commercial advertising aims to increase consumptions of their products and goods, to allow them to make a profit as a business. non commercial however, aims to persuade their audience to be charitable or remind and educate them.                             

Codes & Conventions 

DO NOW                                                                                                           Tuesday 4th March 2025

1. the main aim of advertising is to bring products to the audiences attention 
2. to make money 
3. commercial advertising aims to increase consumptions of their products and goods, overall make money 
4. charities 
5. expected elements such as technical, visual, language

Codes and Conventions 

    

commercial  print ad  

The main aim of this advert by Ford is to promote their cars and business to attract the audiences. The codes and conventions that are followed are the fact that this product shows a logo and also a slogan. 

it is also a soft sell print ad.  this cover uses the language features of, persuasive language and word plays. this can be seen in the slogan 'the city is in your hands'

Non- commercial print ad 

the main aim of this advert is to make the audience feel empathy towards the animals dying in our ocean, but also to make the audience guilty so they stop using plastic. this cover follows the print codes and conventions by having a logo in the top right, however is doesn't follow any of the others. this is a hard sell as it is directly getting to the point that animals are suffering. 

DO NOW                                                                                                        Tuesday 25th March 2025 

not in last lesson 

1. the company who made quality street are mackintosh
2. the two brand characters are miss sweetly and major quality
3. the era of history that the quality street characters were based on was regency period
4. middle class and every day working class people
5. the persuasive language technique used here is alliteration 

Media language 

Notes 

• it is an advert therefor is meant to sell the item 
• the big main image has bright colours which will interest and attract the audience 
• the have chosen to put images in the bottom left of the poster, this could be to show off the product and make it attract the audience to buy their product
• the text uses persuasive to address the audience such as alliteration 
• the image is the main thing on this poster as it is what draws the audience attention the most.
• another persuasive technique used is exaggeration this can be seen in the explanation mark
• delicious dilemma is the main tag line of this image, which anchors the image
• they use the. colour purple as it can connote royalty, this colour can be seen in the name of the treats but also in miss sweetly dress
• repetition of the word delicious
• the dilemma suggests that the man is struggling to choose out which chocolate he wants
• we can also see that the women are being objectified as they are dressed to look like the sweets
• these people are of the higher classes 
• dilemma is a dual narrative between choosing chocolates or choosing between the 2 women 

The main image shows bright colours but also dresses the women in the main image the same as the sweets that can be seen on the bottom left of the image. this can connote that the image is trying to objectify women and show that they are just objects for the mans choosing. this links to the idea that women used to have very few rights and were seen to need to do jobs around the hose and be of possessions of their father's or husbands. the text shows usage of many different persuasive techniques, this van be seen through the technique of repetition of the word delicious. this could infer that the poster is trying to address and attract the attention of the audience by making them interested in the product enough to buy the chocolates. this links to the idea of the main image also being in the centre to also attract the reader as the main aim of advertising is to attract the audience attention. 

DO NOW.                                                                                                              Tuesday 1st April 2025

1. representation is the way something is portrayed to the audience 
2. 1950s
3. they were objectified 
4. they were aimed at everyday people in the working class 
5. delicious 

DO NOW                                                                                                             Tuesday 22nd April 2025 

1. representation is the way something is portrayed in the media to the audience 
2. the decade was the 1950s
3. the women are portrayed as an object (domestic uses)
4. they were aimed at everyday people in the working class 
5. the word delicious is repeated throughout the advert

Male Gaze Theory 

• coined by feminist film critic Laura Mulvery in 1975

1. 🟢    Having the man framed in the centre of the advert shows his control over not only the advert but the women and chocolate as well. this suggests that this is the role that men should play in a household in the 1950s , highlighting the power that men have over the women in this generation. This connotes the patriotic society that was seen in the 1950s. 
2. 🟡.   The women being both dressed in the same colours as the sweet rappers. shows the clear objectification. This allows us to see that the women are being objectified to be like the sweets, this could alternatively suggest that the man is not only having a delicious dilemma on what sweets to choose but also what women to choose. this can connote the clear objectification towards the women in the 1950s.
3. 🔵.   Having the man wearing a suit shows a clear class devision within the group of people, the suit that he is wearing shows a clear hint of wealth that the man has, this again links into the gender devision that can be seen in this advert. As it is clear that at the time the man is of a higher class than the women because he is well dressed and also that he has been working hard but the women have been at home. this connotes the gender roles and importance of men that could be seen within the 50s. 

The audience is positioned to see all the characters in this advert from the males perspective, for example the women are seen to be dressed in the same colours as the wrappers for the sweets. This shows the objectification that can be seen through the women in this advert. This feature in the advert suggests domestic usage/ working at home is the role that women should play in a household in the 1950s , highlighting the power that men have over the women in this generation. This connotes the patriotic society that was seen in the 1950s. 

The interaction between the female and male characters can be significant as the advert clearly sows a class devision between the women and the man that can be seen to be wearing a suit, this cam connote the importance and wealth that this man is control of. By placing the man in the centre of the advert we can see that the class devision is not just show through wealth but also through the importance of the characters, as the man is placed in the middle showing his significance. this also connotes the patriotic society that could be seen in the 1950s. 

Exam Questions 

Q1- 15 mark question- split into 3 parts 

Q2- 25 mark question- compare to an unseen advert

DO NOW                                                                                                            Tuesday 28th April 2025  

1. a deeper meaning suggested by an object
2. power, love, death, danger
3. strong, friend, guard, loyalty 
4. the male gaze theory is when women and the majority of media text are constructed through the vision of a man
5. the image of brand that is recognisable to that set brand therefore representing that brand 

Analysing Modern Adverts 

Negative 

• nosy
• retarded
• crippled 

positive

• interested 
• curious
• disabled 

Logos 

Adobe 

Barbie

Coca cola 

Disney 

Explorer

Facebook

Google

Hyunda

Ivm 

JVC

Kellogs

Lego

Macdonalds

Nintendo

Oreo

Pintrest

Quick time 

Reeses

Skipe 

Twitter

Uni leaver

Virgin Atlantic 

Wikipedia

Xbox

Yahoo 

Z amazon    

Persuasive techniques     

• Rhetorical question -                                                                                                                    What time do you call this?
• Repetition-                                                                                                                                      The mixture was stirred and stirred until thickened.
• alliteration-                                                                                                                            Delicious dilemma 
• Emotive language-                                                                                                                    heavenly, angelic, wonderful, magical
• Opinion as facts-                                                                                                                    Halloween is the worst holiday and should not happen
• Celebrity endorsement-                                                                                                              football players modelling for sports companies 
• Hyperbole, exaggeration-                                                                                                                    I've told you a million times! 
• Facts and statistics-                                                                                                                            it takes 2 years for teenagers to get the appropriate help they need for mental health 
• direct address -                                                                                                                                you need this amazing products! 
• Imperative, commands-                                                                                                                        Open the window ( do this )

open a coke, open happiness- repetition

find your place-  imperative

losing weight, save money, performing better- opinion as facts

the best 4 by 4 so far- opinion as facts, alliteration 

this ad may change your life- hyperbole, direct address 

DO NOW                                                                                                         Tuesday 6th May 2025 

1. direct address, imperative, opinion as fact
2. imperative 
3. alliteration
4. direct address
5. hyperbole 

Women in advertising 

                                                                    

key term

mantra- a slogan or statement that it frequently repeated. 

Mantra 

'' i'm slow but i'm lapping everyone on the couch'' 

This mantra is convincing people to go outside and exercise, it is addressing the fact that working at a steady pace that you are comfortable doesn't mean that your quick. However the slogan clearly motivates people by expressing the fact that working hard even at a slow pace, is better than not even trying. This slogan clearly shows that change will only happen if you make a change, and that failure isn't being slow, it is not trying at all. 

identify the persuasive techniques 

• direct address- looking straight into the camera
• opinion as facts- ' better than water'

The persuasive technique of direct address is used within this print add. for example, man in the main image is looking directly into the camera, this appeals to the audience as they feel as though the add is a targeting themselves. another example is in the quote 'hydrates and fuels you' this suggests that lucozade

is good and address that audiences by asking them feel as though this drink is for them.

Another persuasive technique used is celebrity endorsement, this can be seen as the main image is of Gareth Bale who is a famous pro footballer. this suggests to the audience that professionals use it, meaning that it does work. 

The last persuasive technique is opinion as facts, this can be seen in the use of the quote ' better than water' this is also an example of a hyperbole. this. quotes suggests that lucozade is better for you than water, hydrates you better than water and potentially could be telling us that it tastes better than water.

DO NOW                                                                                                            Tuesday 13th may 2025 

1. this girl can 
2. to raise awareness of stereotypes by challenging them. 
3. 2016
4. being self conscious or in fear of judgment 

Women in advertising 

In these adverts women can be presented in a highly positive and strong way. This can be seen in the adverts as all the women are taking parts during high level sporting events, and can be seen to be confident and successful. They are all wearing tight fitting cloths that shows off several elements of her body, this allows them to move freely while completing their sports. However, due to the fit of the clothing we can see that these women are confident in their physique , this is promoting a healthy life style. The make up on these women is very limited an dis not the key element of this cover, this can be see to challenge the stereotypes as most women on adverts are wearing full faces of makeup. The colour palate of these adverts are very bright and vibrant, this can connote energy or liveliness which is highlighting the aim of the advert as it wants to show that women can do exercise and do powerful sports. The use of Jessica Ennis who is a famous great Britain runner, allows women to see that it is not only men that can be successful in sports, this will give women motivation to complete the sports they want to take part in. 

This girl can advert

The main difference between this poster and the Nike and Adidas posters is how the women are represented, despite the fact that these ads have similarities, there are several differences that separate these adverts. In the Nike and Adidas adverts, women can be represented as strong powerful and confident. This can be seen as in the adverts the women are wearing tight fitting cloths that clearly shows off the strength in the women's physique, through the muscles in her body. 'In the this girl can' advert we can see that the women is being presented as a lot happier and joyful, this is clear as if we look at her facial express we can see the confidence and happiness in her face. we can also see that she is confident in who she. is as well. However, if we look at the Nike and Adidas adverts we can see that the athletes are a lot more serious and look as though they are preforming sports for success not enjoyment, this is why the this girl can advert shows the happiness that women can experience from confidence in their own body and exercise. 

In this advert we can see that they are trying to challenge the stereotypes that are based on women. This is because after the war women were expected to go back to the traditional jobs of a women that was working in the house and looking after the kids. However, this soon was challenged by women as they wished to have more respect.  

DO NOW                                                                                                            Tuesday 20th May 2025 

1. sly is a connotation of a fox  
2. lexis is the language / words used to attract the audience 
3. typography is the way the text has been made to look 
4. adverts would include a hashtag because it can encourage social media interaction
5. mid shot 

Advertising set text #2

connotations within this advert

foxes- can have a connotation of being beautiful as represented in a very feminine way. 

pigs- messy, unhygienic 

Representation 

dominant ideology- The attitudes, believes, values and morals shared by the majority of the people in a given society.  

1. How does her facial express present a positive feeling about sport for the female audience. 

Her facial expressions allow us to see how clearly happy she is to be taking part in this physical activity by using a mis shot, we are able to see not only what she is doing but also the expression on her face, from the big smile on her face and having her eyes closed, highlights that she is not only having fun but also that she has a sense of peace and calmness. This will allow the audience to feel less scared to engage in physical activities as it brings happiness and joy. 

2.How does the advert seek to encourage women to see themselves inn the model that they have chosen.            

The model that they have chosen allows the audience to feel comfortable and pleased to join in to exercise as they have chosen to go for a realistic model who can easily represent everyday women. They have done this by choosing her clothing to be basic clothing that can be found at a cheap price or even clothes that can be found in the wardrobe. They have also chosen to make her have messy hair that is not all perfect, clearly allowing the audience to feel connected to this realistic model because of how she is represented. 

3. Does the name of this advert allow all women to be includes. 

The advert makes sure to make all girls feel included as the name of he campaign is "this girl can", this shows that the advert is trying to make all girls feel included by telling them that they can. However, by using the pronoun "girl" the advert immediately isolated the older generation of women as they do not feel young enough to be classed as a girl. This means that he advert is not fully successful at making all women and girls feel attracted to completing sports/ physical activities that make people feel happy.  

Propp

We can see that in the "this girl can" advert, the women in the main image is clearly not the princess which is the typical role that is played by women, but she is the hero. This allows us to see that the advert is attempting to challenge stereotypes as she is embracing new challenges of physical activities, but also showing that she is brave and confident while doing it. 

How have women been represented in the "this girl can" (2016) print advert?

Women have been represented in a very positive way in the this girl can print advert due to the lexis and main image that have been used. 

In the main image of the print advert, we can see that the creators of the campaign have chosen to use a model that can be seen to be more realistic model. The model that they have used can be seen as a lot more realistic due to the way that she has been show to the audience in the advert.