C1 Advertising

                              Advertising

DO NOW.                                                                                                     Tuesday 25th February 2025  

1. 2
2. 70%
3. 45%  40%
4. the main purpose is to make money 

what is advertising ?

The main aim of advertising is to bring a product to its audiences attention. 

additional aims 

• raise awareness
• inform or educate
• persuade audiences 
• create a unique selling point (something different to everything else) 

 

The main aim of advertising is to attract the audience to the product by bringing it to their attention. An alternative aim would be to also educate or persuade the audience to do something. there are different types of advertising, commercial and non commercial. commercial advertising aims to increase consumptions of their products and goods, to allow them to make a profit as a business. non commercial however, aims to persuade their audience to be charitable or remind and educate them.                             

Codes & Conventions 

DO NOW                                                                                                           Tuesday 4th March 2025

1. the main aim of advertising is to bring products to the audiences attention 
2. to make money 
3. commercial advertising aims to increase consumptions of their products and goods, overall make money 
4. charities 
5. expected elements such as technical, visual, language

Codes and Conventions 

    

commercial  print ad  

The main aim of this advert by Ford is to promote their cars and business to attract the audiences. The codes and conventions that are followed are the fact that this product shows a logo and also a slogan. 

it is also a soft sell print ad.  this cover uses the language features of, persuasive language and word plays. this can be seen in the slogan 'the city is in your hands'

Non- commercial print ad 

the main aim of this advert is to make the audience feel empathy towards the animals dying in our ocean, but also to make the audience guilty so they stop using plastic. this cover follows the print codes and conventions by having a logo in the top right, however is doesn't follow any of the others. this is a hard sell as it is directly getting to the point that animals are suffering. 

DO NOW                                                                                                        Tuesday 25th March 2025 

not in last lesson 

1. the company who made quality street are mackintosh
2. the two brand characters are miss sweetly and major quality
3. the era of history that the quality street characters were based on was regency period
4. middle class and every day working class people
5. the persuasive language technique used here is alliteration 

Media language 

Notes 

• it is an advert therefor is meant to sell the item 
• the big main image has bright colours which will interest and attract the audience 
• the have chosen to put images in the bottom left of the poster, this could be to show off the product and make it attract the audience to buy their product
• the text uses persuasive to address the audience such as alliteration 
• the image is the main thing on this poster as it is what draws the audience attention the most.
• another persuasive technique used is exaggeration this can be seen in the explanation mark
• delicious dilemma is the main tag line of this image, which anchors the image
• they use the. colour purple as it can connote royalty, this colour can be seen in the name of the treats but also in miss sweetly dress
• repetition of the word delicious
• the dilemma suggests that the man is struggling to choose out which chocolate he wants
• we can also see that the women are being objectified as they are dressed to look like the sweets
• these people are of the higher classes 
• dilemma is a dual narrative between choosing chocolates or choosing between the 2 women 

The main image shows bright colours but also dresses the women in the main image the same as the sweets that can be seen on the bottom left of the image. this can connote that the image is trying to objectify women and show that they are just objects for the mans choosing. this links to the idea that women used to have very few rights and were seen to need to do jobs around the hose and be of possessions of their father's or husbands. the text shows usage of many different persuasive techniques, this van be seen through the technique of repetition of the word delicious. this could infer that the poster is trying to address and attract the attention of the audience by making them interested in the product enough to buy the chocolates. this links to the idea of the main image also being in the centre to also attract the reader as the main aim of advertising is to attract the audience attention. 

DO NOW.                                                                                                              Tuesday 1st April 2025

1. representation is the way something is portrayed to the audience 
2. 1950s
3. they were objectified 
4. they were aimed at everyday people in the working class 
5. delicious 

DO NOW                                                                                                             Tuesday 22nd April 2025 

1. representation is the way something is portrayed in the media to the audience 
2. the decade was the 1950s
3. the women are portrayed as an object (domestic uses)
4. they were aimed at everyday people in the working class 
5. the word delicious is repeated throughout the advert

Male Gaze Theory 

• coined by feminist film critic Laura Mulvery in 1975

1. 🟢    Having the man framed in the centre of the advert shows his control over not only the advert but the women and chocolate as well. this suggests that this is the role that men should play in a household in the 1950s , highlighting the power that men have over the women in this generation. This connotes the patriotic society that was seen in the 1950s. 
2. 🟡.   The women being both dressed in the same colours as the sweet rappers. shows the clear objectification. This allows us to see that the women are being objectified to be like the sweets, this could alternatively suggest that the man is not only having a delicious dilemma on what sweets to choose but also what women to choose. this can connote the clear objectification towards the women in the 1950s.
3. 🔵.   Having the man wearing a suit shows a clear class devision within the group of people, the suit that he is wearing shows a clear hint of wealth that the man has, this again links into the gender devision that can be seen in this advert. As it is clear that at the time the man is of a higher class than the women because he is well dressed and also that he has been working hard but the women have been at home. this connotes the gender roles and importance of men that could be seen within the 50s. 

The audience is positioned to see all the characters in this advert from the males perspective, for example the women are seen to be dressed in the same colours as the wrappers for the sweets. This shows the objectification that can be seen through the women in this advert. This feature in the advert suggests domestic usage/ working at home is the role that women should play in a household in the 1950s , highlighting the power that men have over the women in this generation. This connotes the patriotic society that was seen in the 1950s. 

The interaction between the female and male characters can be significant as the advert clearly sows a class devision between the women and the man that can be seen to be wearing a suit, this cam connote the importance and wealth that this man is control of. By placing the man in the centre of the advert we can see that the class devision is not just show through wealth but also through the importance of the characters, as the man is placed in the middle showing his significance. this also connotes the patriotic society that could be seen in the 1950s. 

Exam Questions 

Q1- 15 mark question- split into 3 parts 

Q2- 25 mark question- compare to an unseen advert

DO NOW                                                                                                            Tuesday 28th April 2025  

1. a deeper meaning suggested by an object
2. power, love, death, danger
3. strong, friend, guard, loyalty 
4. the male gaze theory is when women and the majority of media text are constructed through the vision of a man
5. the image of brand that is recognisable to that set brand therefore representing that brand 

Analysing Modern Adverts 

Negative 

• nosy
• retarded
• crippled 

positive

• interested 
• curious
• disabled 

Logos 

Adobe 

Barbie

Coca cola 

Disney 

Explorer

Facebook

Google

Hyunda

Ivm 

JVC

Kellogs

Lego

Macdonalds

Nintendo

Oreo

Pintrest

Quick time 

Reeses

Skipe 

Twitter

Uni leaver

Virgin Atlantic 

Wikipedia

Xbox

Yahoo 

Z amazon    

Persuasive techniques     

• Rhetorical question -                                                                                                                    What time do you call this?
• Repetition-                                                                                                                                      The mixture was stirred and stirred until thickened.
• alliteration-                                                                                                                            Delicious dilemma 
• Emotive language-                                                                                                                    heavenly, angelic, wonderful, magical
• Opinion as facts-                                                                                                                    Halloween is the worst holiday and should not happen
• Celebrity endorsement-                                                                                                              football players modelling for sports companies 
• Hyperbole, exaggeration-                                                                                                                    I've told you a million times! 
• Facts and statistics-                                                                                                                            it takes 2 years for teenagers to get the appropriate help they need for mental health 
• direct address -                                                                                                                                you need this amazing products! 
• Imperative, commands-                                                                                                                        Open the window ( do this )

open a coke, open happiness- repetition

find your place-  imperative

losing weight, save money, performing better- opinion as facts

the best 4 by 4 so far- opinion as facts, alliteration 

this ad may change your life- hyperbole, direct address